
Al-Masry Al-Youm carried a story today on the graphic warning images printed on Egypt's cigarette boxes. As a non-smoking expatriate, the pictures-which include such images as rotting teeth, dying people, and the infamous 'limp cigarette'- serve simply as an amusement. The limp cigarette is pictured next to text in Arabic saying "smoking for a long period negatively affects marital relations" ...so you can see what the ministry of health is implying!!! By some statistics at least 40% of Egyptian men smoke tobacco, which is a serious health concern although I'm not sure the graphic images are having the desired deterring effects. My impression is that many people are not ignorant of health risks, rather they are cynical and apathetic... what's another cigarette when the city is already so polluted, what's another cigarette when you can't afford to visit the doctor anyways or can't find a job and the government is corrupt and militant.. Seems to me government transparency and accountability could, in a roundabout way, go a bit further to reduce smoking than the melodramatic images which read as yet another heavy-handed government propaganda campaign. That said, of course smoking is bad! I bet that if more people felt they had the agency to make healthy and empowering life choices then more people would try to stop smoking! It kind of reminds me of hipsters.. the apathetic flip of a cigarette, taking a drag just to show you don't give a f***..... but perhaps egypt needs now a different and less self-destructive type of defiance. The next elections are approaching, but I'm not holding my breath. To see some interviews about the cigarette package images, check out the latest here from Jon Jensen for Global Post.





